11 Reasons Why You Need to Hire a Freelance Writer

  1. Hey. You’re a Busy Businessperson, Aren’t You? We’ve all heard this nugget of wisdom: “If you want something done right, you have to do it yourself.” Whether that particular nugget is really golden is up for debate. Doing it all yourself is asking for trouble in most businesses — and trying to be … Read more 11 Reasons Why You Need to Hire a Freelance Writer

Spending Too Much on Sales Leads? Start Content Marketing.

The term “sales lead” means different things to different people because sales leads provide varying levels of detail and prospective customers have varying levels of interest in your offering. Looking at the most common basis of comparison, a lead is an individual or a representative of a business who has provided a way for you … Read more Spending Too Much on Sales Leads? Start Content Marketing.

Job Interview Questions: “What are Your Weaknesses?”

Hiring a new employee is often a process of deselection. In many cases, a candidate is offered a job after all other candidates have been eliminated or placed on the B-List. To speed this process, experienced hiring managers have mastered the art of the interview, becoming both experts at interrogation and red-pen executioners. They’ve practiced … Read more Job Interview Questions: “What are Your Weaknesses?”

Three Reasons Why Managers Lose Good Employees

“It’s difficult to find good employees.” Those were the words I’d overheard, spoken by a corporate recruiter as the manager nodded in silent agreement. In the role for which they were hiring, there were once seven employees. Over time, the number went down to four. Even the most experienced, the superstar, was no longer with … Read more Three Reasons Why Managers Lose Good Employees

The Dark Side of Franchises for Entrepreneurs

The call of the wild is difficult to resist for entrepreneurs and would-be entrepreneurs. The wish for independence from the grind of working for another company and the routine of 9 to 5 employment is an insistent whisper which comes in quiet moments and isn’t easy to ignore. But stepping out and into your own … Read more The Dark Side of Franchises for Entrepreneurs